Writing a Riddle: “Genre Memory” and Modern Information Environment

AbstractThis paper aims at the study of modern folklore, which in contrast to the traditional one is part of the global information space. We try to examine the functions it performs and define the systems users apply, as well as the consequences leading to the transformation of its genre forms. As the riddle is one of the folklore genres preserved the “genre memory” and adapted to contemporary reality, this study aims at identifying this genre model in the mind of a modern person and the features of its transformation as a result of its adaptation